The Digital Sales and Digital Marketing of Pauline Publications and Communications is done from this department, all content – writeups, posters, videoclips etc on these social media platforms – YouTube, Facebook, Instagram, Twitter, LinkedIn, Pinterest, the Website are used for letting people know of our presence and our productions, leading them to our stores and website , scientifically using Google Analytics, so that we are able to communicate the Gospel through these means.
Digital Department
In 2001 we had first launched the website, www.paulineindia.org but it was only on 15 June 2006, the Website Department was actually inaugurated. The website showcased the Congregation’s activities and soon began sale of Pauline productions through the online shop. In 2013, we began to also sell our Books and Media – Mp3s , DVDs – through other online platforms like ucanindia.com, Sophiabuy.com and Amazon.in.
In 2011 we launched the YouTube Channel, PaulinesIndia, where we evangelize through videos by promoting social, religious, cultural, and national values specially on particular occasions specific to the Catholic Church and our nation. These are prepared by our Sisters in the Communications Department and the Channel Analytics are done with the collaboration of the Digital Department.
We run two Android Apps — one for E-book sales i.e. Pauline India and the other for E-music sales, i.e. Pauline Music. These cater to the digitally savvy generation.