Pauline
Marketing and Publicity
By the late 1980s, there was a felt need to have a Department specially dedicated to Publicity and Marketing. So, in 1989, the Publicity and Marketing Department was established.
Sisters were trained in Marketing Management art ST Xavier’s College, Mumbai and since then there was no turning back. The Department took on the works of organizing Book Fairs, meeting Agents for sale of our books in their book centres, organising book exhibitions at Seminars, Corporate venues, CRI meetings etc. Preparing of Banners and Posters, informing the book centres of new arrivals and also contacting the dioceses of various books relevant for their faithful becomes part and parcel of the daily duties of the Department in Charge.
